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“The format is inspired by the first forms of graphic narration such as Mathilde Bayeux’s tapestry, ancient Chinese scrolls or mural frescoes from classical antiquity. This long drawing, akin to a continuous lateral tracking shot, is comprised of a succession of drawings of different scales, which blend into one another through the use of graphic transformations and compositional tricks. The scrolling graphic novel does not require the repetition of a drawing to give the user the feeling of movement as with animation films. It is the movement of the viewer’s eyes and the sliding of his hand on the tablet which create motion. This format enables a narrative hybrid somewhere between cinema, comic book and illustration, which can adapt to different reading habits and mediums.“
Marietta Ren, director
The Phallaina scrolling application is accompanied by a physical fresco installation 120 meters long by 1.10 meters high, which travels to meet the public and readers in parks, gardens, and towns. The fresco completes the scrolling application by allowing the reader to discover the entire myth of the Phallainas.