For over a decade, I have explored as a journalist the cultural and artistic transformations driven by digital technologies (immersive, interactive, or powered by AI). I have collaborated with numerous specialized magazines, including Usbek & Rica, Fisheye Immersive, Revue AS, NECTART, CAIRN.info and XRMust. I now lead HACNUMEDIA, an online media that analyses the impact of digital technologies on artistic creation and creative industries.
I collaborate with major cultural institutions and events - including the Festival d’Avignon, Les Trans (Rennes), the Cité des sciences (Paris), Quai des Savoirs (Toulouse), Le Fresnoy (Tourcoing) and the Chroniques Biennale (Marseille) - where I share insights and perspectives on hybrid and digital cultures, and teach communication strategy in higher education. I am also the founder of BAS·ALT, a communication agency dedicated to helping professionals of the digital arts in their communication strategy.

