La Vingt-Cinquième Heure Distribution was founded with one ambition: to explore new territories of audiovisual storytelling and to develop, for each of its projects, a distribution strategy based on new digital tools.
Based at the Commune Image audiovisual center in Saint-Ouen in France (next to Paris), it distributes both fiction and documentaries, and implements strategies based on the forms of expression and marketing made possible by new digital technologies. Its DNA is thus resolutely modern, with a watchful eye on the latest technologies. La 25e Heure Distribution also offers VR Boxes for cinemas: headsets and virtual reality experiences based on Thomas Pesquet's space mission. It also distributed the interactive comic strip Mano Solo, Vive la Révolution!.
The 25th Hour platform offers cultural venues the opportunity to broadcast their programming online, via their geolocated virtual room, at fixed times, with meetings of the artistic teams to whom spectators can ask questions via an integrated chat. The platform also allows the organization of hybrid events, simultaneously rebroadcast in several physical and virtual cultural venues, with a specific revenue stream for the venue organizing and hosting the meeting. The 25th Hour allows movie theaters to offer better access to their programming, especially for the disabled, and to increase their revenues.