Created in 2019, Smarter Data Labs SAS, the publishing company of the SmarterPlan solution, is specialized in real estate asset management through their 3D digitization and virtual visit hosted in them.

It is in 2021 that the idea to apply this technology in favour of the culture sector came from the three co-founders of the start-up. This is how the "SmarterPlan for Museum" online platform was developed. Its aim is making culture more accessible to a wider, and especially distant, audience through immersive and interactive virtual tours. The platform acts as a diffusor and communication tool between the museum, visitors and cultural mediators in order to offer real, highly immersive guided experiences, with enriched informative content.

In addition to the in-situ cultural offering, SmarterPlan for Museum is a turnkey solution allowing museums and heritage sites to become virtual scenographers of their own museum spaces. As users of the platform, cultural institutions have total autonomy over the management of their digital content they wish to create, according to the targeted visitor profiles and cultural themes addressed.

The SmarterPlan device allows multiple uses: as a communication and marketing asset to support the cultural programming of each museum and promote their cultural events as a showcase.

Today, the complementarity and ingenuity of the features developed by SmarterPlan for Museum have already delighted museums, such as the Monnaie de Paris, who's aim was of digitizing their temporary exhibitions in order to archive them and extend their online life. The start-up’s activities are expanding strongly in France and soon internationally as well.