Parody of Le poinçonneur des Lilas' song by Serge Gainsbourg which denounces the invisibilization of click workers in the digital economy.
Le Poinçonneur de l'IA
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After several centuries of intensive mechanical automation, notably carried by the industrial revolution, we have begun a new century that is redoubling automation, but this time of our cognitive functions. However, behind the powerful myth of the rise of artificial intelligence, there is often an economic and social reality, which is very concrete, and which, under the guise of innovation and with a lot of marketing, constitutes a hyperdivision and a vertiginous degradation of human work. Free work of the users of a platform valorized by the collected data or microjobs paid by task, the story of the great technological replacement voluntarily closes the eyes on its click workers - pointed out in particular in France by the sociologists Paola Tubaro and Antonio Casilli, author for the latter of the book Waiting for the robots from which this Gainsbourgian parody is inspired.
Under the guise of participation, openness and sharing, cognitive capitalism establishes its kingdom on subjects who consent to micro-labor, whether or not it is experienced as such. A new form of exploitation of man by man that is covered with a playful make-up to better pass the pill.
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