Fly

by Charlotte Mikkelborg, produced by Novelab

2019

Fly

by Charlotte Mikkelborg, produced by Novelab

2019

Immersive experience

Cultural outreach and education

Virtual reality

History and heritage

Science and technology

Immersive experience

Cultural outreach and education

Virtual reality

History and heritage

Science and technology

For British Airways 100th anniversary Novelab created an interactive virtual reality experience that links the history of aviation with the current & future states of technology. Visitors can fly over the main stages of the air conquest by men. From Leonardo da Vinci’s ornithopter to the airplane of the future, including the Wright brothers’ Flyer (the first controlled flight in History, in 1903), the Concorde or the A350, no step of this conquest is left aside.

VR headset, Other

Suitable for all audiences

10 minute(s)

French, English

Update : 15/12/2021

3D representation of a Tuscan field (Novelab)

Visualisation of the Fly Vr experience on a haptic platform

Visualisation of the VR experience Fly, duplicated on a screen

3D representation of a Tuscan field (Novelab)

3D representation of Da Vinci's ornithopter in his studio (Novelab)

Interaction during the experience (Novelab)

3D representation of the Wright brothers' first flight (Novelab)

3D representation of a short distance aeroplane (Novelab)

3D model of the cockpit of a future aeroplane (Novelab)

3D model of the inside of a future spaceship (Novelab)

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Find out more

Exhibition in the saatchi gallery

Fly was developed for the 100th anniversary of British Airways. To celebrate this milestone, the company organised a full exhibition at the Saatchi Gallery. For this exhibition, a haptic platform was developed so that users would discover the VR experience on a moving platform, in order to simulate a true flight experience. With a VR headset, the users are at the helm of the different aeroplanes and interact with the cockpit and the passengers before taking off.

General information on the production

This VR experience was directed by the British Director Charlotte Mikkelborg, developed and produced by Novelab for the hundredth anniversary of British Airways.

• Director: Charlotte Mikkelborg
• Agency: Picture This Production
• Development: Novelab
• Sound Design: Novelab