Active since : 2009

Incorporated in 2009, Novelab is one of the most awarded immersive studios in the world. Co-creator of the Google Cardboard, the studio develops virtual and augmented reality experiences, interactive installations and video games in France and abroad.

Located in Toulouse, Paris and Lyon, Novelab is specialized in the fields of culture, entertainment, marketing and industry. Its goal is to create interactive and immersive experiences and installations combining technology and story development in order to push the limits of creativity. 

Novelab is the studio that developed Spheres, Notes on Blindness, Type:Rider, The Dawn of Art (a Chauvet Cave experience) and Breathe. Many experiences and projects developed by Novelab have been nominated and awarded in the world's most renowned festivals: Sundance (2016, 2018, 2019, and 2020), Tribeca Film Festival (2016, 2017, 2018, and 2020), Venice Film Festival (2017 and 2018), SXSW (2014, 2016, 2018, and 2019), Sheffield Doc/Fest (2016 and 2017) and VR Arles Festival (2017 and 2020). 

Novelab proved its expertise in video games during its collaborations with Arte and Agath Films-Ex Nihilo for "Vandals", a game about the world of graffiti, and "Type:Rider", a journey into the secrets of typography. Another example of a project that shows the studio's diversity and creativity is the 2019 Virtual Reality experience "Fly" at the Saatchi Gallery in London, which connects the history of aviation with the current and future state of technology. Awarded at the Virtuality XR Awards in 2019, then at the Raindance Film Festival as well as Stereopsia in 2020, this immersive experience has been presented at various aeronautic shows and museums in the UK with success. 

Our projects are renowned for their technical and artistic strengths and our clients include brands and corporations like Hermès, Sony, LVMH, Google, Ubisoft, and Publicis as well as French and international producers. 

Novelab is composed of more than 40 artists, animators, developers and project managers that are managed by the two partners: Amaury LaBurthe, Creative Director and Grégoire Parain, Managing Director. 

In 12 years Novelab has delivered more than 50 projects and never ceases to surpass its limits thanks to a young and dynamic team with a collaborative state of mind!

Paris (75009), France
We speak French, English
Contact the team
Paul Mézier
Emma Genet
Amaury La Burthe
Update : 05/09/2022


Discover on IFdigital
See more
FIPADOC Prix Nouvelles écritures / Digital Storytelling award (France) - 2022
Daytime Emmy Awards Outstanding Interactive Media - Nomination (United States) - 2021
Prix Europa Special commendation - Online Media Projects (Germany) - 2021
Best Documentary Experience - Raindance Film Festival Raindance Immersive (United States) - 2020
Best VR Edutainment - Stereopsia Lumiere Awards (Belgium) - 2020
Cannes XR Tribeca Virtual Arcade (France) - 2020
Raindance Film Festival Raindance Immersive - Best Documentary Experience - Sélection (United States) - 2020
Tribeca Film Festival Sélection (United States) - 2020
Best Marketing Experience - Virtuality Paris XR Awards (France) - 2019
Festival international du Film d'Animation d'Annecy VR Work - Sélection (France) - 2019
Prix du Public - Courant 3D (France) - 2019
Best Immersive Production, NewImages (France) - 2018
Best Story in VR Venice Film Festival (Italy) - 2018
Best Virtual Reality Short Film China International New Media Short Film Festival (China) - 2018
Mostra de Venise Best VR Film (Italy) - 2018
Prix du public Entrevues Belfort (France) - 2018
Special Jury VR award FilmGate Miami (United States) - 2018
Colcoa Sélection officielle (France) - 2017
Paris Virtual Prix TV5 Monde (France) - 2017
VR Arles Festival Sélection Officielle (France) - 2017
European Indie Game Days Cohérence Artistique (France) - 2013
See more
See less
Sundance (United States), 2022
FEFFS Strasbourg (France), 2020
Sundance Film festival - New Frontier Salt Lake City (United States), 2020
Animation Film Festival of Singapour Singapour (Singapore), 2019
Cinequest Film & Creativity Festival San Jose (United States), 2019
CPH:DOX Copenhague (Denmark), 2019
Festival Premiers plans d’Angers – L’Air numérique Angers (France), 2019
Fipadoc - Smart Fipa Biarritz (France), 2019
IDFA DocLab IDFA (Netherlands), 2019
Laval Virtual Laval (France), 2019
Movies that matter La Haye (Netherlands), 2019
Sonar +D Barcelone (Spain), 2019
SXSW Austin (United States), 2019
VR Arles Festival Arles (France), 2019
Adelaide Film Festival Adelaide (Australia), 2018
Busan International Film Festival Busan (Republic of Korea), 2018
Festival du Nouveau Cinéma 2018 Montreal (Canada), 2018
Future of Storytelling New-York (United States), 2018
Geneva International Film Festival Genève (Switzerland), 2018
Sheffield Doc Fest Sheffield (United Kingdom), 2018
Sundance Film Festival Salt Lake City (United States), 2018
Telluride Film Festival Telluride (United States), 2018
Tribeca Film Festival New York City (United States), 2018
See more
See less
See more
See less
Vous pourriez aussi être intéressé...
Vous pourriez aussi être intéressé...