Beginning of activity : 2009

Incorporated in 2009, Novelab is one of the most awarded immersive studios in the world. Co-creator of the Google Cardboard, the studio develops virtual and augmented reality experiences, interactive installations and video games in France and abroad.

Located in Toulouse, Paris and Lyon, Novelab is specialized in the fields of culture, entertainment, marketing and industry. Its goal is to create interactive and immersive experiences and installations combining technology and story development in order to push the limits of creativity. 

Novelab is the studio that developed Spheres, Notes on Blindness, Type:Rider, The Dawn of Art (a Chauvet Cave experience) and Breathe. Many experiences and projects developed by Novelab have been nominated and awarded in the world's most renowned festivals: Sundance (2016, 2018, 2019, and 2020), Tribeca Film Festival (2016, 2017, 2018, and 2020), Venice Film Festival (2017 and 2018), SXSW (2014, 2016, 2018, and 2019), Sheffield Doc/Fest (2016 and 2017) and VR Arles Festival (2017 and 2020). 

Novelab proved its expertise in video games during its collaborations with Arte and Agath Films-Ex Nihilo for "Vandals", a game about the world of graffiti, and "Type:Rider", a journey into the secrets of typography. Another example of a project that shows the studio's diversity and creativity is the 2019 Virtual Reality experience "Fly" at the Saatchi Gallery in London, which connects the history of aviation with the current and future state of technology. Awarded at the Virtuality XR Awards in 2019, then at the Raindance Film Festival as well as Stereopsia in 2020, this immersive experience has been presented at various aeronautic shows and museums in the UK with success. 

Our projects are renowned for their technical and artistic strengths and our clients include brands and corporations like Hermès, Sony, LVMH, Google, Ubisoft, and Publicis as well as French and international producers. 

Novelab is composed of more than 40 artists, animators, developers and project managers that are managed by the two partners: Amaury LaBurthe, Creative Director and Grégoire Parain, Managing Director. 

In 12 years Novelab has delivered more than 50 projects and never ceases to surpass its limits thanks to a young and dynamic team with a collaborative state of mind!

Update : 13/01/2022
Paris (75009), France
We talk French, English
Contact the team
Constance Castaing d'Illiers
Augustin Mollet
Gregoire Parain


Discover on IFdigital
"See more


Prix Europa Special commendation - Online Media Projects (Germany) - 2021
Best Documentary Experience - Raindance Film Festival Raindance Immersive (United States) - 2020
Best VR Edutainment - Stereopsia Lumiere Awards (Belgium) - 2020
Cannes XR Tribeca Virtual Arcade (France) - 2020
Prix du Public - Courant 3D (France) - 2019
Best Immersive Production, NewImages (France) - 2018
A MAZE. (Germany), 2020
Games Com (World), 2020
New Images (France), 2020
Prix Italia (World), 2020
Adelaide Film Festival Adelaide (Australia), 2018
Future of Storytelling New-York (United States), 2018
Sheffield Doc Fest Sheffield (United Kingdom), 2018
Sonar +D Barcelone (Spain), 2019
Sundance (United States), 2021
Vous pourriez aussi être intéressé...
Vous pourriez aussi être intéressé...