Ines Alpha

Beginning of activity : 2018
Company

Ines alpha is a digital artist that likes to create enchanted and fantastic versions of reality. She started experiencing with 3D while working as an art director in advertising, specialised in beauty and luxury. Her first notable 3D work was the Baby F-16 videoclip, an AR experiment she directed with Panteros666. Her main body of work consists in the “3D makeup” series, where she pushes further the boundaries of makeup and beauty using 3D softwares and augmented reality. Her goal is to encourage a fun and creative approach to make up and self expression. 

Ines Alpha is a 3D artist based in Paris. She started experiencing with 3D while working as an art director in advertising, specialised in beauty and luxury. Her first encounters with 3D was when she started making mock-ups for HD still lives and cosmetics. Through this process she also discovered the boundaries of CGI and the limitless possibilities in the technology.
Her first notable 3D work was the Baby F-16 videoclip, an AR experiment she made with the artist Panteros666.  Their next collaboration was the music video Clear, featuring Woodkid. In their last project, Meteociel, which is an experimental travel vlog, they have envisioned unexpected encounters with a digital pet. Amongst her recent collaborators we can find Lil Miquela (virtual influencer), Munroe Bergdorf (model, activist), Asung Ko (actress), Melovemealot or MLAM (artist, MUA), Sheidlina (artist, model), Yelle (music), Salvia (make-up artist/ performer), Charlotte Free (Chanel model), Roy Woods (music) and Tiggy Thorn (MUA, artist, club kid).
At present the “3D makeup series” constitutes her main body of work, where she pushes the boundaries of makeup, working on “digitalised” bodies, allowing for more freedom with the concepts of beauty. 
“In today’s, and more importantly tomorrow’s society, people will express an ever-expanding desire to transform themselves. The illusions are everywhere. Using automated social media filters, advanced makeup technics or plastic surgery. I consider my work to be an exaggeration of that worldwide trend and I’m trying to imagine what an absolute aesthetic freedom of one’s appearance would look like. This is why my goal is to encourage a fun and creative approach to makeup and self-expression. We need to de-dramatize beauty. I love collaborating with people who inspire me. To me, there is nothing better in this world than finding the right artistic connections. Uniting different skills, styles and backgrounds. Their visual universe and their faces and features inspire me. The way they dress and present themselves to the world, sometimes it’s their beauty, sometimes it’s something I really can’t explain. My dream is to develop an app where everyone can wear my 3D makeups in the most realistic way. I truly looking forward to the day where we will all be wearing contact lenses to see an augmented world with our own eyes.”

Update : 14/01/2022
Contact
http://www.inesalpha.space
Paris (75018), France
We talk French, English
Contact the team
Marzat Ines
Artist
Joseph Dubrule
Agent

Artworks

(1)
Discover on IFdigital
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References

Programming
Set up your Profile Coreana museum (Democratic People's Republic of Korea), 2021

Find out more

Scrolling through ines’s alpha 3D makeups
Ines alpha at her desk (Photo par Diane Sagnier)
 
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