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Ines alpha is a digital artist that likes to create enchanted and fantastic versions of reality. She started experiencing with 3D while working as an art director in advertising, specialised in beauty and luxury. Her first notable 3D work was the Baby F-16 videoclip, an AR experiment she directed with Panteros666. 

At present the 3D makeup series constitutes her main body of work, where she pushes the boundaries of makeup, working on “digitalised” bodies, allowing for more freedom with the concepts of beauty. 

“In today’s, and more importantly tomorrow’s society, people will express an ever-expanding desire to transform themselves. The illusions are everywhere. Using automated social media filters, advanced makeup technics or plastic surgery. I consider my work to be an exaggeration of that worldwide trend and I’m trying to imagine what an absolute aesthetic freedom of one’s appearance would look like. This is why my goal is to encourage a fun and creative approach to makeup and self-expression. We need to de-dramatize beauty. I love collaborating with people who inspire me. To me, there is nothing better in this world than finding the right artistic connections. Uniting different skills, styles and backgrounds. Their visual universe and their faces and features inspire me. The way they dress and present themselves to the world, sometimes it’s their beauty, sometimes it’s something I really can’t explain. My dream is to develop an app where everyone can wear my 3D makeups in the most realistic way. I truly looking forward to the day where we will all be wearing contact lenses to see an augmented world with our own eyes.”