Fly

by Charlotte Mikkelborg, produced by Novelab
2019

For British Airways 100th anniversary Novelab created an interactive virtual reality experience that links the history of aviation with the current & future states of technology. Visitors can fly over the main stages of the air conquest by men. From Leonardo da Vinci’s ornithopter to the airplane of the future, including the Wright brothers’ Flyer (the first controlled flight in History, in 1903), the Concorde or the A350, no step of this conquest is left aside. 
 

In-situ experience
Online experience
VR headset, Other
Suitable for all audiences
10 minute(s)
French, English
Update : 15/12/2021
3D representation of a Tuscan field (Novelab)
Visualisation of the Fly Vr experience on a haptic platform
Visualisation of the VR experience Fly, duplicated on a screen
3D representation of a Tuscan field (Novelab)
3D representation of Da Vinci's ornithopter in his studio (Novelab)
Interaction during the experience (Novelab)
3D representation of the Wright brothers' first flight (Novelab)
3D representation of a short distance aeroplane (Novelab)
3D model of the cockpit of a future aeroplane (Novelab)
3D model of the inside of a future spaceship (Novelab)
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Exhibition in the saatchi gallery

Fly was developed for the 100th anniversary of British Airways. To celebrate this milestone, the company organised a full exhibition at the Saatchi Gallery. For this exhibition, a haptic platform was developed so that users would discover the VR experience on a moving platform, in order to simulate a true flight experience. With a VR headset, the users are at the helm of the different aeroplanes and interact with the cockpit and the passengers before taking off. 

General information on the production

This VR experience was directed by the British Director Charlotte Mikkelborg, developed and produced by Novelab for the hundredth anniversary of British Airways.

• Director: Charlotte Mikkelborg
• Agency: Picture This Production
• Development: Novelab
• Sound Design: Novelab

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In-situ experience
Online experience
Experience
Terms
Solo
Interactivity
Interactive
Duration
10 minute(s)
Audience
Categories
Suitable for all audiences
Prices
Languages
Original language
French, English
Dubbing
Subtitles
Team
Interpreter
no
Public outreach
yes
Technician
yes
Material
Equipment
VR headset (Oculus Rift) ; Other
Internet connection
Not required to broadcast the artwork
Awards
Best Documentary Experience - Raindance Film Festival Raindance Immersive (United States) 2020
Best VR Edutainment - Stereopsia Lumiere Awards (Belgium) 2020
Cannes XR Tribeca Virtual Arcade (France) 2020
Best Marketing Experience - Virtuality Paris XR Awards (France) 2019
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Programming
FEFFS Strasbourg (France), 2020
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Reference
C M
Direction
Charlotte Mikkelborg
Production-distribution
Production
Novelab
P
Agent
Picture This Productions
 
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